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BlackandBlueMedia
Publicity and Public Relations Grow Your Business
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You have put a lot of time and effort into starting your new business, and now you want to make it grow. In this age of over saturation in every industry, how will you make your business stand out?
Old fashioned marketing simply doesn't work any more. Even the average guy on the street knows that an ad is just an ad and that it doesn't mean the product or service is truly going to do what a slick advertiser using lots of vague promises and pretty pictures promises it will.
Welcome to the new age of "marketing". It's not about the ads and the commercials. It's about the media attention created by well handled publicity and the customer loyalty garnered by good public relations that will make your business stand out from the rest.
This is what Black and Blue Media does every day, for a whole lot of happy clients. As publicists, the whole idea is to make friends with the media and get them to put the word out about your company for you! Not only does this save you money in the long run, it also gets your message across in a way that is much more credible to your potential customer or client. News is credible. Advertising isn't.
Generating good publicity is based on the following principles:
- Appearances matter
- Press releases are an art form
- Make friends with the media
- Never underestimate the value of goodwill
- Good, appropriate images are key to successful placement
- People hate liars, but you can still spin the good qualities in a situation
One of the most valuable things to you, as a business owner, is time. All of the principles that create a great publicity plan require time. However, with the right advice, planning and motivation, you can handle your own publicity, or I can create a personal package and you can take it from there.
Black and Blue Media is ready to offer you all of the assistance that you need to get that publicity. If you have questions on anything from how to take advantage of the latest rage in viral marketing to the solid basics of writing and formatting a proper press release, that question can be answered for you with a phone call, paid email or possibly even in a pre-recorded message through Ingenio.
About Black and Blue Media:
I am Sherry Ziegelmeyer, the founder of Black and Blue Media. I have 18 years of promotions and publicity experience in the Los Angeles music and radio industry, including employment at KLOS and KABC in Los Angeles. I started Black and Blue Media in 2004, and have been working with very happy clients like Ninn Worx, Frank Castle and Ed Van Halen and MVideos, ever since. I have a solid background in the techniques that attract media attention and generate public interest, both for entertainment and non-entertainment clients.
My partner in Black and Blue Media, Jay Moyes, has a long standing history in art and publication. Jay was recruited for AVN's art dept in 1999 and worked at the magazine for six years. As production manager, Jay worked closely with publicists and marketing departments. The most shocking revelation was how many publicists didn't understand the need for graphics to promote their clients. His artistic sensibilities have enhanced Black and Blue Media's professional services for as long as the company has been in business.
Thank you very much. We try to surround ourselves with wonderful, intelligent people (like you guys). You are truly a gift...Incredibly well respected and just a joy to work with.
Q - Ninn Worx
When I get back from lunch I am going to write you and tell you why I think that you are my angel. I am so glad to be in contact with you all again.
Todd King - AEBN
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BlackandBlueMedia's Feedback
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3/5/2009
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Drusilla
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You have done such excellent and professional work for my
company and at such reasonable prices. I can't begin to
thank you for your 'thinking outside of the box' and you
creativity. They have both given my company a leg up on
the competition. These are the folks to call for PR or
publicity.
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1/27/2009
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Drusilla
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This firm does exceptionally creative, timely and
professional work. I couldn't be more pleased. It will
make my company much more publically known and
porfitable. Thank you.
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1/25/2009
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Drusilla
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Creative, on target, and professional. They have great
experience and are willing to share it at reasonable rates.
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1/20/2009
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Drusilla
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Just had to call back to pick your brain some more. I'm
very grateful for your help. I was really at an impasse
before speaking with you and now I have renewed
enthusiasm. Thanks.
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1/20/2009
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Drusilla
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Wonderful advice. Immediately provided insights that will
help my business. Really knows her stuff. Highly
recommend.
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6/10/2009
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Drusilla
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3/8/2009
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Drusilla
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1/23/2009
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Drusilla
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Availability for BlackandBlueMedia
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