Ingenio Selected by AlwaysOn Media as Top 100 Private Company Award Winner

Pay Per Call Innovator Recognized for Leadership in Emerging Technology

San Francisco - January 17, 2007 - Ingenio, Inc., the pioneer and leading provider of Pay Per Call® advertising, today announced that it has been chosen by AlwaysOn Media as one of the Top 100 Private Company award winners. The AO Media 100 is a power list of the top private digital media companies. Ingenio was handpicked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.

Ingenio and the AO Media 100 will be honored at the AO Media executive summit January 29-31 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in the digital era, showcasing top innovative private companies that are revolutionizing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chief of AlwaysOn. "They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

In 2004, Ingenio launched and now operates the industry's leading Pay Per Call Advertising Network, which includes distribution of text listings and/or audio offers across a variety of online and offline channels, including top-tier search sites, online directories, mobile search and free directory assistance services. With Ingenio, advertisers are able to purchase qualified phone leads on a performance basis across various media, all from one centralized account, and pay only for calls received. Industry analyst firm the Kelsey Group estimates the market for Pay Per Call advertising will more than double each year for the next five years, with revenues reaching $3.7 billion by 2010.

"This is an interesting time for online advertising; new technology and processes are turning traditional business models on their heads, while fast-changing consumer behavior paves the way for new marketing opportunities," said Mark Britto, chief executive officer, Ingenio. "As such, Pay Per Call has emerged as a particularly significant advertising model, given that phone call leads can occur across a wide variety of media, including the Internet and mobile devices. We're excited about today's recognition, and to usher in Pay Per Call's next stage of growth."

The AO Media 100 was selected from over a 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The AO Media 100 consists of private companies at all stages of development.

A full list of all the AO Media 100 companies can be found on the AlwaysOn website at http://www.alwayson.goingon.com/