Ingenio, Inc. Chief Marketing Officer Marc Barach Joins Industry Leaders to Speak at The Kelsey Group’s March 30-31 Conference: “Drilling Down on Local Search”
Leading Online Advertising Analysts Recognize the Importance of Ingenio's Pay Per Call® Advertising Platform
SAN FRANCISCO, CA–March 18, 2004Ingenio, Inc. today announced that Chief Marketing Officer Marc Barach will be an industry leader panelist at The Kelsey Group's upcoming conference. On Tuesday, March 30th, The Kelsey Group, the leading provider of strategic research and analysis on Yellow Pages, electronic directories and local media, will host one of this year's top conferences on local search, with appearances by industry leaders such as Yahoo!, Overture, Google and Verizon SuperPages.
Drilling Down on Local Search: Drivers & Barriers to SME Adoption will address one of the hottest segments in online advertising – paid search. The pay-for-clicks online advertising model has proven effective at driving traffic from search results to commerce-based business websites. But there are only 250,000 of these paid search advertisers in the world. What about the other 13.8 million businesses which don't have websites and are thus missing out on Internet-based revenue opportunities?
Barach will address this question and others as part of the Roundtable Discussion “Calls vs. Clicks: Are All Leads Created Equal?” on Wednesday, March 31st at 10:15 a.m. “It's exciting to see that industry leaders are recognizing the need for different types of online advertising solutions beyond pay per click,” said Barach. “Ingenio's Pay Per Call Advertising Platform will empower millions of businesses to capture new customer phone call leads from local search results on the Internet.”
Ingenio's Pay Per Call Advertising Platform is an innovative solution that cracks the code for paid local services search. It provides portals, digital directories and search companies a way to monetize the 13.8 million SME advertisers who aren't buying clicks. For these advertisers, Pay Per Call offers performance-based online advertising that they can use to drive online consumers to their business via a pay-for-performance phone call.
The Kelsey conference will be held March 30 – 31, 2004 at the Santa Clara Marriott, Santa Clara, California. More information is available at: http://www.kelseygroup.com/ddilm2004/index.htm.