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Ingenio Extends Pay Per Call Reach With Local Matters

Pay Per Call^® Integration into AreaGuides.net Delivers Publishers and Local Merchants New Business and Revenue Opportunities

San Francisco, CA - June 5, 2006 - Ingenio, the leading provider of Pay Per Call advertising, today announced an agreement with Local Matters, Inc., a provider of software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings, to integrate Ingenio Pay Per Call listings on Local Matters' AreaGuides.net network of websites.

For Local Matters, the relationship will bring more local content to consumers visiting AreaGuides.net, while also representing a step toward the convergence of Internet, voice and wireless services. For Ingenio, the addition of Local Matters to its growing Pay Per Call Advertising Network, which includes a variety of online and mobile distribution channels, such as AOL^® Search, AOL Mobile and InfoSpace, will deliver advertisers more leads from qualified, local customers.

"Ingenio Pay Per Call is a strong addition to our AreaGuides.net platform," said Jeannette McClennan, Chief Marketing Officer and Executive Vice President, Media Division, Local Matters. "We think the Pay Per Call service Ingenio offers fits well with our efforts to deliver improved local content and search services to create a better consumer experience while providing additional revenue opportunities for local advertisers."

Pioneered by Ingenio, Pay Per Call is a search-based advertising model that allows any business, including local merchants, or any businesses with or without a website, to generate targeted phone calls instead of website clicks from their online ads, and pay only for calls received. Local Matters' AreaGuides.net websites aggregate a large base of local information, including Yellow Pages content, to create specialized local portals targeted to travelers and new residents.

"The growth in mobile, local and vertical search makes the Pay Per Call advertising model more relevant than ever before - especially for local advertisers who prefer to close business via a phone call, " said Marc Barach, Chief Marketing Officer, Ingenio. "We are excited to further build our network reach with the addition of Local Matters, and deliver our advertisers more locally-targeted, qualified phone leads."

Ingenio listings are available on many of the websites on the AreaGuides.net network today.