Ingenio and InfoSpace Form Pay Per Call® Partnership
Latest Addition to Ingenio's Growing Network Connects Advertisers With Millions of Consumers Searching Online
(San Francisco) -December 7, 2005 - Ingenio, Inc., the pioneer and leading provider of Pay Per Call® advertising, today announced InfoSpace Inc. (NASDAQ:INSP), a leader in private-label search, online directory, and a global provider and publisher of wireless content, as the newest distribution partner to join the Ingenio Advertising Network.
The agreement gives Ingenio advertisers broad reach across the entire network of InfoSpace Web properties, in response to consumer search queries. Ingenio advertisers will also be able to reach mobile consumers with distribution across InfoSpace's mobile search applications. InfoSpace provides content and services to every major carrier in North America, reaching 90 percent of U.S. mobile customers.
"Pay Per Call is clearly gathering steam, especially as local search evolves and merchants of all shapes and sizes are looking to leverage the Web as a lead generation vehicle," said Rod Diefendorf, vice president directory strategic development and partnerships at InfoSpace. "Mobile and local search are poised for dramatic growth, and Pay Per Call perfectly capitalizes on both trends in terms of generating call-based advertising dollars. We look forward to broadening our advertiser coverage rate with Ingenio Pay Per Call listings."
Ingenio currently operates the industry's only advertising network dedicated solely to Pay Per Call listings, which is growing quickly with partners like AOL® Search, AOL Yellow Pages, InfoSpace properties, and other leading search and directory sites. Currently, the Ingenio Advertising Network represents a total of more than a billion searches per month.
"Our partnership with InfoSpace means more phone leads for our advertisers - as well as more proof of Pay Per Call's market traction," said Mark Britto, chief executive officer, Ingenio. "We are aggressively building out the industry's most comprehensive and valuable Pay Per Call distribution network, and are excited to keep the momentum going with the addition of an industry leader like InfoSpace."
InfoSpace will begin featuring Ingenio Pay Per Call listings across its properties in Q1 2006.