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Press Coverage
November 29, 2007
 Stubbs Discusses AT&T’s Post-Ingenio Vision
Charles Stubbs, president of Yellowpages.com, was a surprise guest at ILM:07 to discuss AT&T's recent acquisition of Ingenio. According to Stubbs,"The acquisition provides us with the opportunity to create a common business and pricing model for all of our products. What we have discovered is that advertisers value a call more than they value a click. This certainly advances us toward a more logical pay-per-call solution."
—The Kelsey Group November 29, 2007
 ILM: 07 - Yellowpages.com's Charles Stubbs on Ingenio Purchase
The addition of Ingenio is seen as a consolidator platform for AT&T's growing base of products. "Ingenio is about a lot more than call tracking. It is about completing an end-to-end marketplace, says Stubbs, noting that Ingenio comes with a dynamic self -serve ad store and procurement tools.
—The Local Onliner November 29, 2007
 YellowPages.com Explains Ingenio Acquisition
"Ingenio is more than call tracking," said Charles Stubbs, CEO of YellowPages.com. "It gives us a platform for fraud protection, a self serve ad store and dynamic procurement across assets."
—Search Engine WatchNovember 21, 2007
 Google Puts On Hold Pay-Per-Call Web Ads
With pay-per-call, advertisers get the power of the Web while still connecting with customers on the phone, says Marc Barach, Ingenio's chief marketing officer.
—Investor's Business DailyNovember 21, 2007
 Search is AT&T's Next Call with Ingenio Acquisition
AT&T plans to integrate Ingenio's PPCall ad platform into its directory service and local search advertising portfolio. "It's a beneficial transaction for both sides," said Marc Barach, chief marketing officer of Ingenio, San Francisco. "We have been innovating around PPC and we've done well with it but we have lacked the huge, world-class scale to bring this out."
—Mobile MarketerNovember 20, 2007
 AT&T to Acquire Ad Company Ingenio
A selling point of performance-based models such as pay-per-call is that they generate higher-quality leads and better return on investment because marketers only pay when consumers take an action (beyond just a click).
—MediaPostNovember 20, 2007
 AT&T to Buy Ingenio
AT&T plans to meld Ingenio into its Yellow Pages Web site. This will allow AT&T to take advantage of the trend toward performance-based advertising.
—MobileCrunchNovember 20, 2007
 Tech Chronicles: Pay-Per-Call Firm in S.F. Sold to AT&T
AT&T is acquiring San Francisco's Ingenio, a pay-per-call company, in a bid to bolster its directory and local search business.
—San Francisco Choronicle November 20, 2007
 AT&T to Acquire Ingenio
AT&T says that it plans to integrate Ingenio's Pay Per Call solutions into its directory service and local-search advertising portfolio, including the YellowPages.com Network, AT&T Real Yellow Pages and 1-800-Yellow Pages.
—Wireless Week November 19, 2007
 AT&T Jumps in Pay-Per-Call Game with Ingenio Acquisition
"Businesses are starting to look for more performance-based advertising options, and this fulfills that need," said AT&T Spokesperson Rolf Gatlin, noting Ingenio's pay-per-call technology is the primary reason for the acquisition.
—ClickZ November 19, 2007
 AT&T to Buy Pay-Per-Call Firm Ingenio
AT&T announced that it will fold Ingenio into its subsidiary that handles local online search advertising. Those properties include Yellowpages.com, AT&T Real Yellow Pages and 1-800-Yellow Pages.
—CNET November 19, 2007
 AT&T Buys Pay Per Call Search Pioneer
AT&T agreed to acquire pay-per-call search provider Ingenio, a move that bolsters its directory service and local search advertising offerings.
—eWeek November 19, 2007
 AT&T Buys Pay-Per-Call Advertising Company
AT&T will integrate Ingenio's technology into its Yellowpages.com Web site. The operator said the technology will allow it to take advantage of the trend toward performance-based advertising.
—IDG News ServiceNovember 19, 2007
 AT&T Buys Ingenio for Pay Per Call Technology
Kevin Harvey, a general partner with Benchmark Capital , the largest shareholder in Ingenio, said the pay-per-call area was attractive and strategic to AT&T. "The integration is going to benefit their Yellow Pages advertisers," Harvey said.
—InternetNews.com November 19, 2007
AT&T Buys Ingenio
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages.
—The Kelsey Group November 19, 2007
 AT&T agrees to buy Ingenio in San Francisco
San Antonio-based AT&T (NYSE: T) plans to integrate Ingenio's Pay Per Call technology into its directory service and local search advertising platform, including the YELLOWPAGES.COM Network, AT&T Real Yellow Pages and 1-800-Yellow Pages.
—San Antonio Business Journal November 19, 2007
AT&T to Acquire Pay Per Call Company Ingenio
AT&T announced plans to acquire Ingenio whose Pay Per Call technology they intend to integrate with YellowPages.com, according to the company press release.
—SearchEngineWatchNovember 19, 2007
 AT&T Expands Ad Portfolio with Ingenio Purchase
AT&T Inc. has agreed to acquire Ingenio, an advertising technology firm whose pay-per-call technology will be integrated into the company's directory services and local search advertising portfolio.
—RCR Wireless NewsNovember 19, 2007
 AT&T Buys Pay-Per-Call Company, Ingenio
Ingenio lets businesses bill clients when they call for information, instruction or other educational purposes. It also gives businesses a way to advertise online, letting them provide their phone numbers within online ads.
—VentureBeatNovember 19, 2007
 AT&T Dials Up Ingenio Buy
Pay per call advertising firm Ingenio has been acquired by AT&T to boost the telecom's search and advertising services.
—WebProNewsNovember 9, 2007
 Use It or Lose It: What Do to with the Year-End Surplus
As the end of year approaches, marketers look to unique options to invest their ad dollars. Bill Mungovan, director of search at Carat Fusion, suggests digging up volume on less competitive opportunities like Ingenio Pay Per Call.
—DM News October 23, 2007
 A New Approach to Marketing Your Business Online
Cost-per-action models ensure that you only pay for tangible leads, like a phone call or a completed online application. As an actionable ad model, cost-per-action marketing helps give businesses greater control and return on their ad dollars.
—BusinessWeek.com October 15, 2007
 Q&A: Pay Per Call Bridges New Technology, Old-Fashioned Leads
SNL Kagan recently spoke to Marc Barach, the CMO of Ingenio, a San Francisco-based search advertising company that holds a trademark on the Pay Per Call name, about the state of the industry and opportunities in the field.
—SNL Kagan October 15, 2007
 Search Marketing, Meet Pay-Per-Call
eMarketer spoke with Ingenio CMO Marc Barach about how pay-per-call fits into the search marketing landscape.
—eMarketer September 25, 2007
Network Solutions tapped Ingenio to Offer Pay Per Call to Small Business
Network Solutions, which bills itself as a provider of Web solutions for small businesses, is partnering with up with Ingenio to offer its clients a Pay Per Call system.
—ClickZ September 25, 2007
 Ingenio Partners with Network Solutions for New Ad Service
Pay Per Call "delivers more than just Web site traffic," Lara Mehanna, product marketing director of Network Solutions, said in a statement. "We are helping our pay-per-click customers drive a higher rate of ROI from their interactive marketing campaigns."
—Inc.com September 1, 2007
 Gold Rush Days
According to Ingenio CMO Marc Barach, the call-through rates on mobile links are "substantially higher" than when such links appear on the desktop. "We think pay-per-call is going to be very important to monetizing this experience and search will be the key to monetizing mobile," he says. —OMMA MagazineAugust 23, 2007
Maximizing Revenues in Mobile Advertising
A recent study conducted by Harris Interactive and Ingenio revealed that more than four out of five U.S. adults own a mobile phone compared to only about seven in ten who have a landline or home phone. The trend toward abandoning landlines presents a unique advertising opportunity for the mobile platform and particularly for the small business market.
—BusinessWeek.comAugust 21, 2007
Small Screens Signal Big Opportunity for Businesses
A recent survey by Harris Interactive and Ingenio revealed that more than 57% of mobile users use their phones to call local businesses or restaurant listings, putting small businesses in a unique position to capitalize on the "right place at the right time" nature of mobile advertising. With this knowledge, it makes sense to ensure that your business is taking advantage of this huge opportunity to connect with your customers at just the right time.
—BusinessWeek.comAugust 10, 2007
Ingenio Partners with LexisNexis for Legal Pay-Per-Call
Using the pay-per-performance model, lawyers only pay when a lead is actually generated, and according to Marc Barach, CMO of Ingenio, the setup makes it easier for them to leverage the power of contextual targeting, and mobile, local, and general search "without committing to a large investment in advance."
—MediaPostJuly 20, 2007
Marketers Optimistic on Future of Mobile Ads
The prevalence of cell phones has marketers seriously considering the future of mobile. There is already an 85 percent cell phone penetration in the United States, according to pay-per-call company Ingenio. That surpasses landlines, which have 72 percent penetration.
—DM NewsJuly 16, 2007
 Profit from Hot Web Search Tools
Some of the most effective new search-marketing tools help bridge the divide between web and offline commerce. Radiator.com needed more calls to its headquarters, not more clicks, so they turned to Ingenio, a pioneer in delivering qualified sales leads as phone calls rather than web traffic.
—Fortune Small BusinessJuly 10, 2007
 Glass Half-Full
The marketing potential for mobile remains as promising as ever, despite the persistent top-line numbers that suggest consumer resistance. Ingenio/Harris Interactive found that 22% of mobilistias expect to be using their phones to run searches in the next three years and 19% expect to use the mobile Web.
—MediaPost's Mobile InsiderJune 27, 2007
Advertisers Should Gain From Increasing Mobile Use: Study
As more U.S. adults choose cell phones over home phones, they are demonstrating unique attitudes and behaviors toward their cell phones, according to a study by Ingenio, Inc., a mobile pay-per-call advertising provider.
—DM NewsJune 27, 2007
 Bye-Bye, Landlines
Recent research suggests landlines are on the way out, especially in the younger demographic. According to a poll released yesterday by Harris Interactive and Ingenio Inc., 89 percent of young adults (age 18-24) own a mobile phone, while only 57 percent own a landline. Fifty-two percent own both.
—Washington Post BlogJune 26, 2007
Ingenio: Search Could Gain Lion's Share of Mobile Ad Revenue
"An inherent difference between the mobile and PC environments is that mobile searchers want to find information and then immediately act on it," said Marc Barach, CMO, Ingenio. "If marketers create those kinds of messages, then an ad won't be perceived as intrusive. That's why paid search drives the largest share of advertising revenue on the Web, and I think the same relationship will hold true in the mobile world."
—MediaPostJune 26, 2007
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Just 30 percent of the mobile phone owners surveyed could recall seeing or hearing an advertisement on their device during the past year. "That says to us there's a giant opportunity. a greenfield opportunity for businesses to place themselves in front of a huge audience," said Ingenio Chief Marketing Officer Marc Barach.
—ClickZJune 26, 2007
 Survey: Mobile Users Most Receptive To Paid-Search Ads
An Ingenio-sponsored survey conducted by Harris Interactive captured a broad range of user attitudes and behaviors toward mobile phones and mobile advertising. Among other things, it confirmed that more people own mobile phones than landlines and that users were most receptive to the equivalent of paid-search ads vs. other types of mobile advertising.
—Search Engine LandMarch 1, 2007
Pay-Per-Call Gets Mobilized
Ingenio serves PPCall ads in 1 billion searches per month across both online portals and mobile for brands. PPCall networks such as Ingenio don't distinguish between online and mobile inventory, but the ads appear on MSN Mobile, SuperPages Mobile, AOL Mobile, JumpTap, and go2.
—OMMAFebruary 14, 2007
Dialing for Small-Biz Dollars
Pay-per-call ads are luring to the Web service-oriented businesses that don't have Web sites and prefer calls over clicks to rack up sales. "Everyone focuses on the 500,000 U.S. businesses targeted by pay-per-click, when there are 13 million businesses not engaged online at all, and 70% of them don't have Web sites," says Ingenio CMO Marc Barach.
—Business WeekJanuary 17, 2007
 Pay-Per-What? Why the Phone Call Will be King in the Mobile World
Ingenio's Marc Barach addresses how Pay Per Call advertising is emerging as the primary monetization model behind mobile advertising.
—Adotas
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