Ingenio Pay Per Call® Advertising Network
Product Category
Launched in 2004, the Ingenio Pay Per Call Advertising Network is the only advertising system that enables businesses to purchase phone call leads across a variety of online/offl ine media channels on a performance basis, all from one online account.Current Customers/Partner Types
Advertisers: Individuals, small/local or national businesses can sign up and create a free Pay Per Call listing at www.ingenio.com. Advertisers in industries such as mortgage, real estate, financial services, travel, car rentals and florists bid for placement for exposure on the Ingenio network and pay an average of $8-$10 (bidding across all categories starts at $2 per call).
Distribution Partners: Search engines, directories, Internet Yellow Pages, mobile content providers, free directory service providers as well as broadcasters of audio content, like podcast networks and even radio and television, can distribute Ingenio listings via text or audio offers and make money on any calls that result. Today, Ingenio distribution partners include:
- AOL Yellow Pages
- AOL Mobile
- MapQuest Mobile
- Medio Systems
- Microsoft Live Search for mobile
- InfoSpace/Switchboard
- Local Matters
- Local.com
- 1-800-FREE411
- Go2® Directory Systems
- JumpTap Mobile Search Index
- Podbridge
- UpSNAP text messaging service
Channel Partners: Search engine marketing firms, advertising agencies and third party technology providers can incorporate Ingenio Pay Per Call into their own offerings to service existing clients and/or attract new ones. Today, Ingenio channels partners include:
- Carat Fusion
- Fathom Online
- Range Online
- Wahlstrom
- Ogilvy
- Performics
- Leads.com
Benefit Breakdown by Audience
Advertisers: Get in front of searching consumers - wherever they are - with a single campaign, and pay only for calls received
In addition to general Web search, consumers are tapping multiple platforms to connect with national and local merchants.- Local Search: There were approximately 849 million local searches 43 percent increase from July 2005 (comScore, Sept 2006).
- Mobile Search: Worldwide consumer consumption of mobile content will be worth approximately $92 billion by 2009; data services, specifically, will be worth $16 billion to the U.S. by the end of 2006 (Strategy Analytics, July 2006).
- Mobile Directory Assistance: In the US, the amount of text messages sent each month grew by 3 billion from 2005 to 2006. Fifteen percent of the total amount in 2005 was classified as commercial vs. entertainment-focused in nature (Yankee Group 2006).
- Free Directory Assistance: Consumers want free access to business info, and are now using their voices to search for it. Free directory assistance services, like 1-800-FREE411, are now processing nearly three percent of all U.S. directory assistance calls (Jingle Networks, January 2007).
- Ingenio's network syndicates listings across all of the above environments at once - while at the same time allowing advertisers to manage campaigns via a single account and online dashboard.
Distribution Partners: Increase earning power with relevant content in a variety of formats
- Online and offline media channels can partner with Ingenio to showcase either text listings or audio offers, and create new revenue opportunities in the process.
- Existing and potential distribution partners include search engines, online directories, vertical search sites, mobile search or content providers, free directory assistance providers, podcast networks, print publications, radio, television or outdoor media. Because the tracking mechanism is the phone call, Pay Per Call ads can be syndicated virtually anywhere.
Channel Partners: Offer clients a compelling ad buy
- With Ingenio's API Program, organizations with their own advertisers - like advertising agencies and search engine marketing firms - can offer new and existing clients access to the Ingenio Pay Per Call Advertising Network.
Consumer: Real-time access to what you're looking for
- Ingenio listings increase options and relevance in search results across all media, while providing consumers with immediate access to merchants and service providers via the telephone.
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