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Press Archives
2004
December 6, 2004
For Innovative Online Sales, Advertisers Take the Call
In addition to tempting more small businesses to buy Internet ads, analysts said, pay-per-call services could generate more cash from big advertisers. Some marketers are willing to pay up to 15 times as much for phone call referrals than for clicks to their website, according to Ingenio...a San Francisco company that pioneered the method.
—LA Times
November 30, 2004
Local Search: The Next Big Ring
Local search in particular brings out some contenders claiming they're the next big thing. Ingenio's one such company, and it makes an impressive case...It has a real answer that addresses real concerns. Coming up with such answers is what has made Google and Overture the powerhouses that they are. Ingenio's fight against complacency allowed it to change its business model - not out of desperation, but by realizing an opportunity.
—MediaPost, "Search Insider"
November 16, 2004
Ingenio Inks Pay-Per-Call Partnership with Go2
"San Francisco-based Ingenio has sealed a strategic partnership with online yellow pages provider go2, in a revenue-sharing deal based on a model we're likely to see more of: a cocktail of local search, wireless, and pay-per-call. Growth markets, all."
—ClickZ News
November 15, 2004
Ingenio Inks Pay-Per-Call Deal With Mobile Directory Provider
Wireless consumers conduct one million directory queries per month, according to go2. Currently, 170 million people in North America own mobile phones, according to Strategy Analytics. Because the mobile screen is so small, it's more important for merchants to buy top-of-queue in mobile search listings than in paid search, said Ingenio Chief Marketing Officer Marc Barach.
—Mediapost
November 9, 2004
SearchTHIS: What's Really Happening in Local?
"New technologies are emerging from companies like Ingenio, that provides pay-per-call advertising platforms for publishers and SME Global Solutions that places intelligent application and execution ahead of easy tech fixes for local marketers on a very large scale. They are the new innovators…"
—iMedia Connection
November 8, 2004
Searching for Dollars: Search Engines Go Local
"So how to measure whether that Web site is drumming up any business? Link it to the phone. That's the idea behind Ingenio, a San Francisco-based startup backed by investments from eBay (nasdaq: EBAY), Microsoft (nasdaq: MSFT) and Paul Allen's Vulcan Ventures, among others. Ingenio plans to start a job that Google started but didn't fully finish. Under Google's pay-per-click advertising model, advertisers pay only after users have clicked on the ad. Ingenio is going after a model it describes as pay-per-call."
—Forbes.com
November 4, 2004
Kelsey Group: Small Businesses Not Yet Advertising Online
"Sterling added that simplified search products like Ingenio/FindWhat's pay-per-call—which involves advertisers paying only for the phone calls they receive as a direct result of a viewer seeing their sponsored listing—are 'equally, if not more accessible' to small business advertisers."
—Mediapost
November 4, 2004
Pay Per Call Advertising: Is it The Next Big Thing?
"Advertisers will have to pay more per call than per click, but if the pay-per-call ads provide a better lead than the pay-per-click ads, developers and analysts alike expect the market to really take off."
—WebProNews
November, 2004
Fast Talk: Cracking the Code
"The problem is, pay-per-click isn't suitable for businesses in local markets. Roofers, plumbers, auto repairmen, cosmetic surgeons—most of them don't even have Web sites. They don't need clicks, they need calls."
—Fast Company
October 4, 2004
Reach Out and Click Someone
"But the attractiveness of paid search needn't be limited to just the Cokes, Disneys and Fords of this world. At least that's what Barach and his Ingenio backers (Benchmark Partners) think. Ingenio, an extremely well-funded company spawned from the dot-com era, has totally retooled its business model to focus on the "pay-per-call" market, which marries pay-for-click Internet-search technology with the telephone."
—Barron's
September 30, 2004
New Web Ads Do Pay Per Click One Better
"The technology for pay per call was introduced, everyone seems to agree, in April by Ingenio, a San Francisco-based company that develops technology for delivering online ads… Jupiter Research says U.S advertisers will spend $3.2B on paid searches in 2005, up 23% from an expected $2.6B this year, so a lot of dollars could be at stake. Pay Per Call could nudge the paid search total even higher."
— Investor's Business Daily
September 14, 2004
FindWhat Launches Online/Offline Performance-Based Ads
"The program, announced in April, is the result of a partnership with Ingenio, a telephony provider that developed and powers the technology behind the application… FindWhat.com is using Ingenio's technology to provide a telephone-based interface for managing bids, setting up call routing features and accessing some reporting functions."
—ClickZ News
August 8, 2004
Yahoo, Google Act Local—Search Engines Try To Beat Yellow Pages, May End Up Joining Them
"Both Hersch and Fleece are waiting for the rollout of a pay-to-call service later this summer by a San Francisco company called Ingenio. When paired with an online directory, Ingenio's service allows businesses to buy online ads with a unique toll-free number. Business owners pay only when a person calls."
—San Jose Mercury News (registration required)
August 6, 2004
Pay-Per-Call Readies Itself for Launch, but Will Advertisers Follow?
"Pay-per-call looks like an effective tool for local search advertisers, despite the need for awareness of the new platform among distributors. Search marketing firm Ingenio Inc. is one of the first technology enablers of the new platform, which will be launched by distributor FindWhat.com in the coming weeks."
—MediaPost
July 12, 2004
Online Yellow Pages Beat Search Engines Locally
"Acting on this, ad-technology firm Ingenio has signed a pact with Search engine FindWhat for a pay-per-call system that presents small-business profile results to FindWhat's users."
—AdAge.com (registration required)
June 10, 2004
The New Dial-Up Media Model: Pay-Per-Call
"For small businesses and companies whose bread and butter is sales acquired through inbound calls, the system is sure to prove highly popular."
—ClickZ News
June 7, 2004
E-Commerce Report: Transforming Clicks Into Rings
"The pay-per-call search advertising service [,however,] could give Ingenio a toehold in a market that is expected to generate more than $2 billion in sales this year."
—The New York Times(registration required)
May 19, 2004
SBC's SMARTpages.com Adds Click-To-Call Product
"The product…appears as a telephone-shaped icon in each company's listing with a link reading, "Click to Call," next to the company's phone number. When the link is clicked, users are prompted to enter their phone numbers, which remain private. Once that is done, Ingenio technology initiates a "two-legged" call, phoning the merchant and the user and then connecting the two, according to Marc Barach, CMO of Ingenio."
—ClickZ News
April 8, 2004
FindWhat to Lure Local Businesses with Per-Call Pricing
"FindWhat has paired with telephone technology player Ingenio to develop a system whereby advertisers pay per-phone-call, rather than per-click. The move is designed to attract local businesses without Web sites, or others who depend on phone calls to close deals."
—ClickZ News
April 8, 2004
FindWhat, Ingenio Team Up
"FindWhat.com and Ingenio, Inc. have launched a performance-based online advertising solution to simplify online search advertising for businesses with or without Web sites of their own."
—iMedia Connection.com
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