|
|
Press Archives
2005
December 8, 2005
 Ingenio Looks to Dial Up Clients at SES
The company's presence at SES is as much a matter of timing as it is to acknowledge a budding
trend to list numbers on paid searches.
—DM News
December 7, 2005
 Pumped For Pay Per Call: Ingenuity At Ingenio
I had an interesting conversation with Marc Barach, Chief Marketing Officer of San Francisco
based Ingenio. Ingenio's business is pay per call: a subject I'd heard of, but not something
I had any kind of real understanding of. I know a little more about it now though and it's
actually quite slick...
—WebProNews
December 7, 2005
 InfoSpace Looks To Connect With Small Businesses With Pay-Per-Call Ad Service
InfoSpace is getting its pay-per-call services from two privately held companies, Ingenio and
Jambo. Ingenio, which was founded six years ago, is the most seasoned of the handful of
pay-per-call providers, analysts say. It signed a deal with Time Warner's (TWX) America Online in
January.
—Investor's Business Daily
December 7, 2005
 Infospace Calls On Ingenio for Pay Per Call Partnership
News out of San Francisco and Seattle today that InfoSpace and Ingenio have announced a
partnership that will bring Ingenio's Pay Per Call technology to the entire network of
Infospace properties including Dogpile, MetaCrawler, WebCrawler and Infospace mobile services
beginning in Q1 2006.
—Search Engine Watch
December 7, 2005
 Ingenio Increases Pay Per Call Distribution Network
PPCall provider Ingenio is adding both InfoSpace and, in a more limited deal, 1-800-FREE411 to
its distribution network. This means that the Ingenio network now includes Miva, AOL, AOL
Mobile and Interchange's Local.com.
—Search Engine Journal
December 7, 2005
 Ingenio Adds InfoSpace to Pay-Per-Call Network
...The company will partner with private label search and directory publisher InfoSpace,
which processes approximately 300 million consumer queries a month. It will also push
pay-per-call ads onto free phone directory assistance service 1-800-FREE411, which is owned by
Jingle Networks.
—ClickZ
December 7, 2005
 InfoSpace Adds Ingenio Pay-Per-Call Listings
Metasearch engine InfoSpace will start including pay-per-call ads from Ingenio in the Infospace
local search results, the companies are expected to announce today.
—MediaPost
December 7, 2005
 Deal Expands Pay-Per-Call Ads
Online ad company Ingenio inked a deal with search and directory firm InfoSpace Wednesday that
expands Ingenio's network of sites that display pay-per-call ads encouraging Net users to pick
up the phone and call advertisers instead of visiting their web sites.
—Red Herring
December 6, 2005
 Ingenio brings pay-per-call ads to InfoSpace
Pay-per-call advertising pioneer Ingenio was set to announce Wednesday that ads from its
network would appear on InfoSpace's search site.
—C/Net
December 6, 2005
 Fingers do the talking: Bright new future seen in pay-per-call ads
A major player in pay-per-call is Ingenio, a San Francisco company that provides its pay-per-call
technology to Yahoo and AOL. Marc Barach, chief marketing officer for the firm, says that many
more Web sites will adopt the service.
—San Francisco Chronicle
October 1, 2005
 Pay Per Sale: The Holy Grail of Advertising is Within Reach
A San Francisco company called Ingenio pioneered this approach in 1999 and already makes a
decent living by placing toll-free numbers for local businesses on the results pages of search
engines.
—The Economist (subscription required)
September 23, 2005
Pay-Per-Call: Tales from the Trenches
The reality of pay-per-call, for both media companies and advertisers, has only just begun.
I talked to Ingenio and a few of its advertisers seeking answers to the following questions:
How does pay-per-call work for your business? What have you learned so far? What are some pitfalls?
What are the choices to be made as the model becomes more widely adopted?
—ClickZ
September 22, 2005
 Need Answers? Ask Anybody
Ingenio helps users choose the best adviser by compiling feedback ratings from past users, like
the feedback on eBay. Mr. Camisa's track record of helping people with Windows XP problems,
though not unblemished, is impressive: the overall rating from his more than 1,700 customers is
five out of five stars.
—The New York Times
September 19, 2005
Speak directly into the screen: Internet merchants ramp up online phone technology
Click-to-call could easily follow that pattern, said Marc Barach, chief marketing officer for
San Francisco-based Ingenio, which offers pay-per-call services to companies such as AOL.
Ingenio reported $70 million in revenue last year connecting customers and advertisers.
—San Francisco Chronicle
September 5, 2005
 Online Advertisers Turning to Pay-Per-Call
Pay-per-call could be especially powerful for local businesses that have ignored the Internet,
including those that don't even have a Web site, its advocates say.
—Associated Press
August 16, 2005
Ingenio, Verizon Start Pay-Per-Call Services
The San Francisco company debuted pay-per-call ad technology late last year within the Miva Network.
In April, AOL was the first major search engine to serve Ingenio's pay-per-call ads. Now, agencies and
others can customize pay-per-call campaigns for their clients, using Ingenio's new Application Programming
Interface program.
—DM News
August 15, 2005
Ingenio Offers Pay-per-Call Integration Tools
The API gives access to ad creation and geo-targeting functionality, auto-scheduling capabilities,
customizable reports, and real-time visibility into the advertiser's competitive bid environment.
Developers can also use it to create and customize new applications around the campaign data.
—ClickZ
August 15, 2005
Ingenio Releases New Pay-Per-Call Programming Tool
Pay-Per-Call firm Ingenio today is expected to announce the release of an application programming interface that will allow agencies and search marketing firms to create programs that interact with the company's pay-per-call platform.
—Mediapost
June 22, 2005
 Ingenio's Ingenious Spin on Pay-per-ClickIt would seem then that opportunity abounds for someone to connect the offline world with the online and monetize the interaction just as is in cyberspace. Enter Ingenio.
—Will's Tip Sheet, AlwaysOn
June 22, 2005
Pay-Per-Call Has Potential
The pay-per-call market could grow to as high as $4 billion by 2009 from nearly zero in 2005, forecasts the Kelsey Group, a research firm based in Princeton, New Jersey.
—Red Herring
June 8, 2005
Cruise Firm Finds Smooth Seas in Pay-Per-Call
Meanwhile, pay-per-call ads have been such a success for Monahan that he's trying to decide whether he'll shift money from his newspaper ads or from his SEM. One or the other is going to get its budget cut, he says, and the resources re-allocated to more pay-per-call ads.
—DIRECT Magazine's Direct Tips Newsletter
May 26, 2005
Internet ad system connects off-line firms by phone
The product is the brainchild of U.S.-based Ingenio Inc., a company that specializes in merging the Internet and telephone to create e-commerce applications. Pay Per Call was officially launched late last year in the United States, and is gaining momentum in North America.
—The Globe and Mail
May 24, 2005
These small firms or enterpreneurs "don't own or operate transactional Web sites, but advertise locally," a new
paper from pay-per-call search technology provider Ingenio Inc. said. "The question then becomes: how does the
industry grow the paid search advertiser base?"
—DM News
May 9, 2005
Ingenio gives cybersurfers ability to find local ads
A recent advance by San Francisco company Ingenio that is now available on AOL has made advertising even more accessible to small advertisers and their neighborhood customers, who can find an 800 number to call instead of just a Web link to click.
—Oakland Tribune
May 2, 2005
New Tool: The Old Telephone
Helping small local businesses like Hersch's to advertise online may be the next, fertile frontier for the big Internet companies. And it's a bit ironic, since the new business model involves the good-old-fashioned telephone. Plumbers, painters and doctors... Pay-per-call is a key part of an effort to reach out to those businesses, particularly those who sell services rather than products.
—Newsweek
April 21, 2005
A Closer Look at Pay-Per-Call Search Marketing
Ingenio serves pay-per-call ads in much the same way that Google provides sponsored links to AOL. And like Google, Ingenio distributes pay-per-call listings to multiple properties beyond AOL. Ingenio partnered with FindWhat in September 2004. This distribution deal gives exposure to pay-per-call ads on properties such as Excite, NBCi, Search.com and MetaCrawler, and Yellow Pages directory SuperPages.com.
—Search Engine Watch
April 19, 2005
AOL Search Adds Pay Per Call Marketing Strategy
The main difference between Ingenio's Pay Per Call and other click-based advertising platforms on the Internet is that the phone call serves as the billable event. Traditionally, it is the Web site click that generates a bill. Because advertisers are billed by the phone call response, they have better control over how their online presence is displayed in search results. The Pay-Per-Call Platform offers advertisers a simplified management process.
—E-Commerce Times
April 15, 2005
Ingenio Expands to Include AOL
Pay-per-call advertising pioneer Ingenio has expanded its distribution network to include America Online's search product, going live on April 15. Ingenio allows smaller, local advertisers, including those which do not operate Web sites, to be listed on search engine results pages on a pay-per call basis.
—MEDIAWEEK
April 15, 2005
AOL Offers Pay-Per-Call Ads
AOL has partnered with Ingenio, a San Francisco company that launched the pay-per-call service last September. The calls are routed through its server, which logs the call statistics. Ingenio says the untapped audience of potential advertisers drove it to develop this service.
—Red Herring
April 12, 2005
Forget the Web clicks, AOL is serving up calls
When you're selling a service, rather than a product, getting a prospective customer on the phone can be crucial, said Stacey Fleece, a mortgage broker with Mortgage Management Systems in San Francisco. That's why Fleece started using Ingenio's pay-per-call service that allows her to create an ad for search engines and pay only when the ad results in a phone call. The service has been available on FindWhat.com since last fall, and this week will launch on AOL, one of the big four go-to Web portals for nearly all online search.
—Inman News (subscription required)
April 12, 2005
Rise of New Payment Models for Search Advertising
Take Ingenio, for instance, which has come up with the ingenious idea of pay-per-call, which will be implemented by America Online this week...The idea could drastically expand the search ads market. Today, more than 70% of small businesses don't even have a Web site. Ingenio will allow them to place search advertising anyway. I've read some positive reviews of the service from Beta-testers.
—Businessweek Online, "Tech Beat" Blog
April 11, 2005
Ingenio Offers Ingenious Pay-For-Call Alternative To Pay For Click
Consumers can call Realtors and other marketers directly from a pay-for-call ad that operates like pay-for-click, only the highest-bidders get calls instead of anonymous click-throughs. Considering that 74 percent of all consumers conduct online searches for local merchant and service provider information (Kelsey Group, 2004), the new technology could very well meet the needs of smaller advertisers as well as large.
—Realty Times
April 11, 2005
AOL Launches Pay-Per-Call Ads
Ingenio this week will begin providing pay-per-call ads on America Online's search results pages, marking the culmination of a deal inked in January between Ingenio and AOL. Pay-per-call ads, a recent innovation in online ads, look roughly like the pay-per-click ads that the search world has grown accustomed to - but in place of a referring URL, there is a specially assigned "800" telephone number, which connects the prospective customer to the business, and logs the call for billing.
—Mediapost
April 1, 2005
What's Next - The Watch List
The Web has changed the customer-acquisition game for those who sell everything from Hello Kitty lunch boxes to fine art. But - to the relief of those who sell Yellow Pages ads - it's done nothing for dentists, plumbers, or other small businesses that rely on phone calls for leads. San Francisco startup Ingenio aims to change that.
—Business 2.0
February 21, 2005
Showdown at the New Tech Corral
"When the presentations were complete, Kvamme reminded the crowd that Sequoia has a history of investing in promising unknowns before declaring Feedster, Ingenio and ezboard ready for the next level of the "tech shootout." Any one of them, he hinted, might become the next success story of Google-like proportions."
—iMedia Connection
February 11, 2005
Phone calls click with service from S.F.-based Web-ad firm
"Ingenio Inc. wants to get the little guy - and themselves - a much bigger piece of the online advertising boom... After inking a deal with AOL last month, the 5-year-old San Francisco firm is one step closer."
—San Francisco Business Times
February 3, 2005
AOL Dials Up Ingenio's Pay-Per-Call
"It's this per-call premium that may lead search engines to follow the fortunes of the AOL-Ingenio partnership closely-that, and a growing industry feeling that paid-search advertising has saturated the "e-commerce elite" market segment and needs to grow down into the smaller operators."
—DIRECT Magazine, SearchLine column
February 2, 2005
AOL Deal May Push Per-Call Ad Type
Pay-per-call ads seem set to go big time. It's one of the newest evolutions in the marriage between the Internet and marketing: Advertisers pay only after a user dials the phone number that appears with their online ad, placed on a strategic search results page or Web site.
—Investor's Business Daily
January 26, 2005
Will Pay Per Call Ads Click?
Analysts said they expect Yahoo, Google and others to eventually follow AOL and begin to offer pay-per-call advertising to their tens of thousands of advertisers. The AOL announcement was also good news for a small Bay Area company named Ingenio. Based in San Francisco, Ingenio pioneered the pay-per-call advertising concept and is powering AOL's program.
—San Jose Mercury News
January 25, 2005
AOL Adds Pay-Per-Call
The small business without a Web presence - some 70% of all small businesses - is more interested in getting a customer to call... That's why pay-per-call is revolutionizing the search industry. The AOL deal is a boost to the model and to Ingenio simply because of the online giant's reach: 22 million subscribers.
—The Motley Fool
January 25, 2005
Moving Search to the Next Level
Largely unnoticed in these announcements was a breakthrough for a small California start-up with a sharp way of bringing performance-based advertising to businesses without a need or desire to have a Web site. Ingenio - the brains behind many of the telephone-response-based ad platforms in existence today - may just have the fuel search needs for continued large-scale growth in 2005 and beyond.
—iMedia Connection, SearchTHIS column
January 21, 2005
AOL offers pay-per-call ad rates
"This cracks the local market," says Marc Barach, chief marketing officer of Ingenio, the Silicon Valley start-up working with AOL on pay-per-call. "Service industries, such as financial and automotive, like to advertise, have prospective customers call them and close the deal. They don't care about computer clicks."
—USA TODAY
January 21, 2005
AOL Enhances Search Function on Free Site
AOL also unveiled a new way of selling ads. Working with a San Francisco startup, Ingenio Inc., AOL will charge for some ads based on how many telephone calls, not Web clicks, they generate for a business.
—Associated Press
January 21, 2005
AOL Expands Advertising Opportunities for Local Businesses
AOL has announced plans this week to partner with Ingenio, a company specializing in a pay-per-call advertising platform...With the pay per call ads expected to be showcased on AOL Search, the AOL.com Web site, AOL Yellow Pages and other AOL sites, advertisers will be able to reach the majority of AOL users. The new format opens up a world of opportunities for small businesses that have not yet had a chance to build a Web site, or that have difficulty tracking the ROI of a traditional PPC campaign.
—Search Engine Guide
January 21, 2005
AOL To Launch Pay-Per-Call Paid Listings
The AOL deal represents a breakthrough for Ingenio, because of AOL's reputation and large reach. "It's very significant because it's certainly a huge point of credibility for our company," said Ingenio's Chief Marketing Officer Marc Barach. JupiterResearch Analyst Niki Scevak added that the arrangement "marks a major milestone in pay-per-call distribution deals," due to AOL's scope. Currently, AOL has more than 22 million paying subscribers.
—Mediapost
January 20, 2005
AOL Eyes a Bigger Share of Search
In another partnership, AOL is moving into pay-per-call ads from startup Ingenio Inc. The pay-per-call ads are targeted to business without a Web presence and will work like sponsored listings. Advertisers will pay when a searcher calls a special phone number rather than when they click a link. AOL also will receive a share of the revenue.
—eWeek
January 20, 2005
AOL Boosts Search, Targets Consumers, Advertisers
For advertisers, AOL is planning to offer a new service through a partnership with Ingenio Inc. The "Pay Per Call Advertising Platform" would list an advertiser with a telephone number in a section separate from the general search results. The service is expected to benefit users on those occasions when a telephone call is necessary, such as in calling a law firm or medical office for services, or when people would rather talk to a person than visit another web site.
—Internet Week
January 20, 2005
AOL unveils expanded search, new partners
As part of that effort, AOL is making a push to attract local advertisers by offering them a means to get further insight into which geographic locations their customers are coming from. AOL, via its partnership with Ingenio, will allow advertisers to pay for their ads based on whether a prospective customer calls them by phone after viewing their advertisement, rather than paying AOL based on which customers click on their ads.
—CNET News
January 20, 2005
AOL Tweaks Search for Users, Advertisers
AOL currently offers organic search results and paid listings from Google, as well as some paid listings from its own advertisers. Ingenio's pay-per-call listings will not replace those ads. Instead, they'll be an additional element on the results page...Advertisers can sign up for Ingenio's existing network on its site.
—ClickZ News
January 20, 2005
AOL opens door for real estate advertising
The Web portal today said it plans to expand its local search capabilities, which fits with Ingenio's pay-per-call platform. Pay-per-call targets small, local businesses to use the service because it doesn't require companies to have a Web site to advertise on search engines, and many of these businesses are better equipped to transact business by phone than by the Internet.
—Inman News (subscription required)
January 1, 2005
Five Ideas to Watch
A San Francisco company called Ingenio has developed a Web advertising system that helps smaller businesses make better use of powerful tools like Google's new local search service and Yahoo's online yellow pages.
—Inc. Magazine
|
