Providing online directories with a clear understanding of advertiser activity—using a customizable call-tracking system
A sales and analysis tool, Live!Tracking provides critical information to online directories about advertiser web-to-phone traffic—using customized call tracking with criteria such as advertiser, category, time of day, and call origination location.
Key Benefits
- Increase sales and decrease churn by proving the value of directory advertising.
- Track specified data, such as average call cost and conversion rates.
- Demonstrate and analyze market activity with accurate tracking and reporting.
- Provide inbound call tracking at a significantly lower cost than other services.
Meaningful ROI Reports
Live!Tracking provides custom ROI reports which demonstrate the results advertisers are after – important metrics such as average cost per call and conversion rates. These reports are accessible on-demand from a secure web environment or regular email updates. Provision of clean phone numbers for advertisers ensures accurate tracking by eliminating the noise that could distort actual results.
Service Options
You have the option of providing real-time alerts to enable advertisers to be notified of caller name and phone number, as well as Customize Voice Prompts to remind advertisers of the directory where an incoming call originated.