Enables advertisers to drive phone calls to their business from ready-to-buy customers searching for their products and services online
Ingenio Pay Per Call Advertising is the only complete online advertising system that arms individual businesses and online publishers with a new paid-search advertising vehicle that delivers phone calls instead of website clicks. The simple and intuitive sign-up process makes it easy for business owners to get started; for strategic partners, Ingenio Pay Per Call is the perfect performance-based way to increase value for existing advertisers and attract new ones. Ingenio Pay Per Call is an ideal solution for both existing click advertisers interested in supplementing campaigns with phone call leads, or whole new advertiser segments for whom click-based advertising isn't effective.
Key Benefits
- True pay-for-performance advertising: pay only for calls received
- No need to create or maintain a website, ideal for the 13.8 million businesses who do not transact online
- Bridges the gap between online search and the value of a phone conversation – the preferred way of closing business for millions of service-based businesses
Turnkey System
Ingenio Pay Per Call's industry-leading advertising service is a result of the below technology components, working seamlessly together in real-time.
Ad Creation Module
- Enables ad creation in minutes
- Advertisers can geo-target service areas, national or local
- Includes easy category bidding – no keyword management required
Bid for Placement System
- Allows advertisers to set their own price; market to dictate true value of a lead, which maximizes overall revenue
- Customizable minimum bid amounts per category
- Fixed per-lead pricing is available
Ad Serving to Network
- Stores pre-determined business rules to apply to each phone transaction
- Algorithms match advertiser and consumer
- Distributes ads in real-time to Ingenio Advertising Network based on relevant consumer search queries
Call Switching & Tracking System
- Immediately redirects call to advertiser's actual phone number
- Extensive call management features for advertisers
- Links call with dynamic data sets in real-time
Data Warehouse & Reporting
- Secure storage for business data and call activity
- Real-time reporting for Partner and Advertiser Tracking
- Data and results displayed on Advertiser Dashboard and accessible through Voice Portal
Commerce Transaction Engine
- Integrated commerce solution for seamless transactions
- Secure billing and payment processing
- Supports a dynamic bid environment