Frequently Asked Questions
General Ingenio Pay Per Call® Questions
- What is Pay Per Call?
- How does Pay Per Call work?
- How does Pay Per Call differ from click-based advertising?
- How much does it cost to use Pay Per Call?
- Can a business use Pay Per Call if it doesn't have a website?
Pay Per Call Questions for Advertisers
- How can I get questions answered or provide comments about Pay Per Call?
- How can Pay Per Call help grow my business?
- How do I sign up for Pay Per Call?
- Is it easy to set up a Pay Per Call ad?
- How long will it take for my Pay Per Call ad to appear online?
- Where will my Pay Per Call ad appear?
- How will I know when I receive a call from my Pay Per Call ad?
- Can national advertisers benefit from Pay Per Call?
- How do I cancel my Pay Per Call account?
Pay Per Call Questions for Partners
- Will it be easy to integrate Pay Per Call into our system?
- Why should our service integrate Pay Per Call when we already have pay-per-click programs?
What is Pay Per Call?
Ingenio's Pay Per Call is an advertising service that connects online-search customers with advertisers by phone. Pay Per Call's integration into a search engine or online directory enables millions of small business advertisers to participate, without requiring them to have a website.
« back to topHow does Pay Per Call work?
Pay Per Call works similarly to click-based advertising, except that it drives phone leads to advertisers, rather than clicks to advertiser websites. Like click-based advertising, Pay Per Call enables merchants to
(1) Easily sign up as advertisers and create online ads.
(2) Set a price per call to determine placement in search results.
(3) Manage budgets and accounts using a secure 24/7 account manager.
On a more practical level, Pay Per Call works like this: Online consumers search for merchants or service providers in a designated area, and relevant Pay Per Call ads appear in search results. Consumers then reach advertisers' businesses through toll-free numbers provided by Ingenio. These numbers connect consumers directly with advertisers as well as track calls for billing and reporting purposes. You set a maximum price per call that you are willing to pay for a call from a potential customer.
How does Pay Per Call differ from click-based advertising?
Pay Per Call differs from click-based advertising because it uses a phone call as the billable event, rather than a click. Pay Per Call advertisers pay only when their ad generates a call to their business, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. Pay Per Call also enables participation by the nearly 13.8 million small businesses that don't have eCommerce websites.
« back to topHow much does it cost to use Pay Per Call?
Pay Per Call is free for consumers to use. As a Pay Per Call advertiser, the fee for each call received from your Pay Per Call ad is based on the Max Price Per Call you set. However, with Auto-bidding you are only charged $0.01 more than the next highest competitor's Max Price Per Call at the time of the call.
« back to topCan a business use Pay Per Call if it doesn't have a website?
Definitely. Pay Per Call does not require a website because Pay Per Call online ads drive consumers to call a business using toll-free numbers that forwards to the number that the business designates.
« back to topHow can I get questions answered or provide comments about Pay Per Call?
Complete the Customer Support Form and select "Suggestions/Comments" in the subject line for suggestions. Your questions regarding Pay Per Call may be answered using this form as well.
« back to topHow can Pay Per Call help grow my business?
Pay Per Call can help grow your business by driving phone leads directly from the Internet—whether or not you have a website. Phone leads are a proven way to build customer relationships and open and close sales. On a more practical level, Pay Per Call enables online consumers to find your business via ads that appear in search results on search engines and directories. As a Pay Per Call advertiser, consumers contact you at the phone number and times that you specify.
« back to topHow do I sign up for Pay Per Call?
Simply visit the Pay Per Call sign-up page and provide your basic business and ad information. Or, you can also just go to the Ingenio Pay Per Call home page and click on the "Sign Up Now" button.
« back to topIs it easy to set up a Pay Per Call ad?
Setting up a Pay Per Call ad is very easy and requires just five steps: creating your ad, choosing your service area, selecting your business categories, setting your price per call and choosing your payment plan. If you want to see exactly what's involved, you can view a demo of the sign-up process.
« back to topHow long will it take for my Pay Per Call ad to appear online?
Once you've submitted your ad, it will take three business days for it to be approved and appear online.
« back to topWhere will my Pay Per Call ad appear?
Your Ingenio Pay Per Call ad will appear in search results across the entire Ingenio Advertising Network, which includes Web search, Internet Yellow Pages, mobile search, SMS-based directory services, free directory assistance and podcasts. « back to top
How will I know when I receive a call from my Pay Per Call ad?
You'll be able to see information about calls you receive in the Pay Per Call Report Center, as well as a daily email summary of calls when you receive them.
« back to topCan national advertisers benefit from Pay Per Call?
Absolutely any business that can benefit from phone leads driven to their call centers, stores, or offices can benefit from Pay Per Call. Pay Per Call is an excellent performance-based way to acquire new customers, which provides trackable ROI.
« back to topHow do I cancel my Pay Per Call account?
If you decide you would like to cancel your Subscribing Advertiser account on Ingenio, you will need to do one of the following:
Complete the Customer Support Form and select "Cancel My Account" in the subject line, or send us mail to the following (mailing address only):
Ingenio Pay Per Call Advertising Service Cancel
Ingenio
PMB #331
100 First Street, Suite 100
San Francisco, CA 94105
You will never be charged a cancellation fee or penalty.
« back to topWill it be easy to integrate Pay Per Call into our system?
The Pay Per Call Advertising Platform is easy to integrate into your system because it is built on the latest Microsoft .NET technology, including ASP.NET, C#, C++, and .NET Common Language Runtime. Its core architecture supports full monitoring and profiling of the software state to ensure performance and accuracy.
« back to topWhy should our service integrate Pay Per Call if we already have pay-per-click programs?
Pay-per-click advertising is suitable for many business categories, but unsuitable for the majority of local businesses that make up the local-search and directory market. Many local businesses are non-Web oriented service providers—such as law firms, beauty parlors, accounting firms and roofing companies—which are accustomed to building their customer base and revenue via the phone. Pay Per Call provides a no-risk, pay-for-performance solution that matches the way they already operate and has a clear value proposition. Pay Per Call also provides the benefits of current click-based pay-for-performance advertising platforms to any type of advertiser, such as easy registration and ad creation, a bidding system for prominence in search results, and a 24/7 secure account manager for managing budgets and accounts.
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