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What does the number next to a listing mean? The number you see next to every listing is its rating, a figure that combines three essential advisor attributes:
How does the rating system work? Customers can give a rating for each call or Mail on which they've spent $2.00 or more (note: customers can always give a rating for their first call to any given advisor. Customers may rate up to 3 calls or Mails per day with any given advisor). Customers have up to 90 days to give a rating. Each listing's rating rises or falls according to the following formula:
Your rating appears next to the listing itself and on your personal home page. All listings are rated as "New" for the first three months they're on the site, or until they receive their first call (a listing that goes three months without receiving a call will be given a "0" rating). What about Mail? The number of stars you see by an advisor's listing indicates the average rating (on the 1-to-5 scale described above) that he or she has received from customers who have called this listing in the past. Stars help customers choose which advisor to call
for advice -- and reward advisors for their number of satisfied customers.
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