I have created, published and successfully launched two industry trade magazines with accompanying ancillary revenue streams. At both I was responsible for full P&L, sales, marketing, distribution and circ. I am experienced with all aspects of an entrepreneurial magazine launch from sourcing print vendors to determining controlled circulation and direct marketing initiatives.
I am also an alumni of Stanford University's Professional Publishing Curriculum (SPPC). At Stanford, I was responsible for my section's business plan and pitch strategy.
In addition, I have created multiple business plans for various businesses ranging from media and entertainment properties to a web deployed ticketing solution to a co-branded affinity program to, most recently, a charter jet service. In one case, my client's attorney took receipt of initial contract from an incubator company in less than 60 days from the clients first meeting with me.
My experience:
For the past 10-years I've been a senior executive focusing primarily on strategic marketing and new product development with an emphasis on developing ancillary revenue streams for new and mature ventures. My expertise ranges from generating comprehensive strategic business and marketing plans, competitive analysis, womb to tomb product management, negotiating non-zero sum alliances to creating syndication driven independent affiliate networks. I possess a reputation for thought leadership and innovative solutions in order to create value, reach accelerated profitability and dominant market share.
As an independent consultant, my corporate projects have included Fortune 500 companies and small start-ups alike.
Until the end of 2002, I was employed as a practice head for a management-consulting firm providing highly leveraged technology based solutions to the Fortune 500.
While there I was responsible for the development, growth and direction of new market strategies and opportunities, both domestic and internationally, resulting in recurring revenue streams and a diversified asset base with two main financial targets: $2MM to $10MM (20%) and $10MM plus (80%). Including womb to tomb responsibilities for corporate strategy, new product development, existing product enhancements, identification of new sales opportunities for existing products and services and M&A. Key projects include but are not limited to: Specialty publishing, subscription based offerings, value added networks, consumer incentive programs, RFID, m-commerce, financial services, co-branded affinity programs, web deployed ticketing services, home video (DVD) and packaged goods.
I look forward to an exploratory conversation with you in the near future.
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