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AdvisorChristina
Global CRM Sales, Mktg & Service Business Guru
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Sales & Marketing Lagging?
Get Help Now With Your Revenue Generating Machine
CRM Business Guru Provides Insight & Guidance
Global Experience with Fortune 500 Companies
Dear Savvy Businessperson,
Usually a client contacts me for one or some of the following reasons. Generally, the bottom line is that sales are just not where they need to be. Perhaps your current (temporary) challenges may be something like this: Are you new to the business world? How do start a sales and marketing campaign that will be a winner? Wanting to grow your business? Perhaps have an established business whose sales are stalled a bit?
I can help you.
Do You Know How Important You Are?
I’m assuming you are a small business owner, or want to be. Here in America, our 25 million small businesses (under 500 employees, under $500MM in sales) generate the vast majority of all new jobs … all new technical innovations … and all economic growth in this country each year. Far more than all the Fortune 500 companies put together!
I venture to say your revenue generation efforts are not what you need them to be. Let’s create your sales generating machine. Today. And, we should look at your business processes: Are they working? If not, why not? If not, how do we get your business processes to an optimal stage so that you can and do generate solid sales growth for many quarters to come?
Thoughts About Sales & Marketing
By the way, you’ll see me mention sales generating efforts a lot here. Almost always, in fact, about 78% of the time, the lack of sales – generally is due to a lack of solid, proven marketing and sales program in place – and this contributes to companies not succeeding, or succeeding at less than anticipated. Or, worse, failing altogether. I can help you fix this leak in your Money Funnel. Now.
The fact is that many companies who have lousy business processes are still able to generate sales and profits with poor systems or broken business processes in place. It’s the sales letter, the sales effort, the marketing program that usually needs to be addressed first. Why?
Because when you have enough money coming in you can usually afford to fix the other root problems (business processes, software systems, vendor issues, partner challenges, etc). Like it or not, money talks, BS walks. Get the money. Get it fixed. How?
First, let me share a bit about me. This is important for you to know.
Here Are the Biggies in the Business I Learned From
Over the past 25 years I’ve worked for a few of the more major companies that you may recognize – The Equitable Life Assurance Company, PeopleSoft (now part of Oracle), Hewlett-Packard, SAP Americas. I’ve worked in their Customer Relationship Management, or CRM groups – in fact, I was in CRM before CRM was coined!
How Do Big Companies Make Money?
Think about it: Major, global software companies develop software that makes a company or business run more smoothly, run more profitably, manage their staff, manage their finances, manages their business processes, automate as much as possible, streamline redundant efforts, invoice customers faster, eliminate unnecessary leaks in their Money Funnels, manage their customers, their vendors and their partners better. Period.
It’s not any different for you. Believe me when I say that your issues are the same ones the bigger corporation is having. They just have them on a grander scale. But, that isn’t what’s important. What is important is that we can get you “righted”, get systems and processes and campaigns put into place and get sales rolling in. The essentials, the organics, the foundation of running a business is the same for you as it is for “them”. They just have more seed money than you do.
Trusted Advisor
For over 25 years now I’ve been a trusted advisor to the CXO’s of many of the world’s largest, most profitable companies. I have been personally tasked with turning many a sluggish or poorly performing business unit or business operation into a smooth, profit producing machine. And I have. My thoughts are that if I can do it for “them” I can do it for you.
This Is Important: My Credentials
You may need a complete business review, some major tuning or some fine tuning. But, not to worry, because I’ve been there, done that and with the Biggies, such as:
Agilent, American Home Products, AOL Time Warner, Bank of America, Canon USA, CIT Lending, Ernst & Young, FedEx, IBM, Merck, Moody’s Investors Services, Pfizer, Sears, The Hartford, Thompson Financial, UPS, Wells Fargo Bank, Yum! Brands, and many more.
FFS -- Fuzzy Focus Syndrome
Sometimes the goal of growing the business via robust sales and marketing efforts becomes lost, unattainable (for the time being – a temporary malady), or unfocused (fuzzy). It’s easy to do. Believe me when I tell you I’ve seen it in companies whose earnings are $100M and in companies whose sales are $8B – yes, Billion. Stuff happens. That’s where I come in.
Next Steps for You Right Now
Okay, so what’s the prescription, Doctor? You may need a complete business review, some major tuning or some fine tuning. You may need some business process re-engineering. You may need some restructuring. You probably need a really good, solid, flexible marketing and sales business process put into place. I’m not sure yet exactly what you need.
Key Performance Indicator: SUCCESS
Put simply, my success is measured by your success.
Please give me a call today so we can get started on the resolution, not just another workaround.
I know we can do this. Call me right now and we’ll talk. We’ll discuss your situation. Determine what are “next steps” just for you.
Thank you for your time and I truly look forward to speaking with you and, most importantly, helping you succeed.
To your success,
Christina
Benefits
Idea
Credibility
Track Record
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